Brief Description Business Process: 3.4.1.1 CC&B.Manage Customer Contacts Process Type: Process Parent Process: 3.4.1CC&B. Manage Contacts Sibling Processes: n/a Customer contacts are used to record when customers contact a company and why. This process also represents typical activity Company has when decides communicate to Customer (e.g. send letters, make manual or automated phone calls). This process provides information how customer contacts are created and utilized in the system.